Rotterdam School of Management, Erasmus University.
Professor Frank Go is an economist who studied tourism at the George Washington University, Washington D.C., then economics at the University of Amsterdam. His interest in tourism arose from his work in international hospitality development and he has been researching and teaching tourism for over 35 years. He is Professor of Tourism Marketing and Director of the Centre for Tourism Management at the Rotterdam School of Management, Erasmus University. His current research interests are community-integrated urban and regional tourism knowledge and innovation aimed at value capturing in a digital economy; more recently, agenda setting as a leadership tool to understand who is influencing who. He is an Advisory Board member of Media Tenor ¿ a social monitor - and a co-founding Chair of the Place Brandz Research Group. He co-authored the book Place Branding Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced with Robert Govers (2009), also co-edited with Robert a series of International Place Branding Yearbooks published by Palgrave MacMillan, which focus on the themes of `The New Age of Innovation' (2010), Managing Reputational Risk (2011); Smart Growth and Sustainability (2012), respectively. Since 2006 he has been active member of the Erasmus@Work team researching mobile and multi-location knowledge workers' styles; also of the Erasmus University's multi-disciplinary `Active and Healthy Aging' research group.